Mario, Make Me a Model Ushers in a Special Anniversary

By Melanie Rud Chadwick | October 8, 2018 | Style & Beauty

Mario, Make Me a Model celebrates a decade of runway-stomping glamour.

(Photo by Matt Ferguson)

It’s been 10 years since legendary stylist and salon owner Mario Tricoci grew tired of sourcing models from Europe and New York and set out to find fresh faces within Chicago instead. “I wanted to look for new talent that was uniquely ours,” says Tricoci of the birth of the Mario, Make Me a Model competition.

2018 marks the 10th year of the now-iconic program, which has launched the careers of more than 40 professional models who have appeared in magazines and on television and have worked with top modeling agencies around the world. While Tricoci says many of the elements have remained the same throughout the years, what has changed is the caliber of the contestants.

(Photo by Matt Ferguson)

“The talent continues to increase year after year, making it more challenging and setting higher expectations for the young men and women who enter,” says the 77-year-old industry veteran of the competition’s ongoing evolution.

Nearly two months of various rounds of judging and training culminate in a grand finale on Oct. 24 at Northerly Island, where the final five contestants will walk the runway in a fashion show featuring emerging Chicago designers, after which Tricoci will announce the long-awaited winner.

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