Lost Girls Vintage Sets Up Shop in West Town

By Melanie Rud | August 22, 2019 | Style & Beauty

Roving fashion brand Lost Girls Vintage finds a home in West Town.

Photo by Jack Li/courtesy of Lost Girls Vintage

Lost Girls Vintage co-owners Sarah Azzouzi and Kyla Embrey have taken their show off the road—literally. Having operated out of a 1976 Dodge RV camper since 2013, the brand recently planted roots with its first brick-and-mortar location. “Our motto has always been ‘No risk, no reward,’” Azzouzi and Embrey tell us. “A permanent storefront was the next big step.” (Incidentally, the West Town location just happens to be on the same block where they held their first popup.)

Photo by Jack Li/courtesy of Lost Girls Vintage

The design aesthetic of the new space features a vibrant palette of pinks, oranges and animal print, and the curated selection of fashions—ranging from luxurious silks to punchy patterns in brands like YSL and Badgley Mischka—reflects the eclectic tastes of Azzouzi and Embrey, whose influences are numerous and varied. Housewares, jewelry and beauty products round out the assorted offerings. The store also plays host to activity workshops, where the Lost Girls Vintage mindset is shared with the community. Say Azzouzi and Embrey, “It’s about knowing yourself, loving yourself and confidently presenting your true self to the world.” 1947 W. Chicago Ave.

Photography by: Photos by Jack Li/Courtesy of Lost GIrls Vintage