Isaia Expands Men's Suiting Style And Its Presence In The U.S.

Connor Childers | August 31, 2020 | Style & Beauty National

JOURNALDAY1ISAIASHOT5024.jpgAs part of Isaia’s new patronage of the Museum of Capodimonte in Naples, the men’s spring/summer 2020 collection is inspired by the museum’s elaborate decor and masterful works.

What sets one impeccably cut men’s suit apart from the rest? Is it the perfectly nipped waist, or the luxurious fabric strong enough to structure the chest yet delicate enough to drape a seamless back vent? Arguably, it’s the suit’s personality—how you feel when wearing it. Just ask Isaia, the Naples, Italy-based men’s tailoring brand that knows not only how to cut a suit, but how to create an enticing world around one.

In 1957, brand founder Enrico Isaia relocated his small drapery shop to Casalnuovo di Napoli, a storied town on the outskirts of Naples. Shortly thereafter, he opened a store next door, employing a few highly skilled local artisans to birth a tailoring company that would soon produce high-quality garments for some of Italy’s most prestigious boutiques. With Naples at the heart of Enrico’s design inspiration, he managed to conjure a unique, enjoyable way to dress that packs as much substance as it does flair.

foto121017.jpgA tailor handfits a made-to-measure shirt.

001.jpgEvery piece of Isaia shirting features handsewn buttons with the house’s signature coral-shaped stitch.

Today, Isaia doubles down on what makes it so special. Its artisans have mastered how to bottle the brand’s blend of sophistication, irreverence and whimsical style, channeling it into a cohesive vision that resonates with men around the globe. Simply step into one of Isaia’s stores for further proof: You’ll find a vibrant coral-red piano among an array of rich wood furnishings, sleek lines, a dapper bar, and pops of its signature prints and textiles all around.

This concoction of masculinity and eccentricity at each store is part of what makes the house successful. It’s a notion the brand clearly understands as it expands in the U.S., adding a flagship on Chicago’s premier Oak Street come June, and eyeing spaces in Miami, Las Vegas, Dallas, D.C. and Canada as potential growth opportunities throughout the year.

SHOT2ISAIAWILLIAMWATERWORTH2019026.jpgAn excerpt from the brand’s spring/summer 2020 ad campaign photographed inside the museum.

The Isaia universe is an immersive experience, one that resonates with men, providing a chic yet comfortable space in which to express their bold style. Everything, from its famous seven-fold ties and painstakingly crafted shirting to lightweight suit jackets and trousers, features not only the finest fabrics in the world, but also the highest level of construction and craft. It’s no wonder the company has been dressing dapper men in smarter, more dashing ways for more than 60 years.

Tags: fashion

Photography by: Courtesy of Isaia