A New Context for Coffee, Presented by My Karuna

By Thomas Herd | July 12, 2018 | Food & Drink

According to the Huffington Post, Americans consume 400 million cups of coffee per day on average. The overwhelming majority of this coffee consumption comes from standard k-cup pods or pot brewed black coffee for the conventional purpose of fulfilling our need for instant caffeine, regardless of the inevitable slump that follows.


Up until now, the majority of consumers simply haven’t envisioned alternative usages for coffee or the prospect of a sustained and balanced coffee high.

Fortunately, certain innovators in the beverage industry have been reevaluating the limits we’ve placed on coffee and have begun to expand its potential as a wellness agent.

Take the disruptive young prebiotic beverage company My Karuna, for instance. My Karuna has re-imagined coffee as an energy and mood modulator which could be sustained and even enhance other vital systems if applied with synergistic ingredients. As a perfect example, My Karuna’s popular “Tumeric Coffee” contains a carefully calibrated recipe of potassium, turmeric, and organic coffee beans. These ingredients act in a highly coordinated manner to enhance both your daily experience as well as your lasting neural chemistry.

On a cellular level, the organic coffee activates the nervous system—releasing higher amounts of norepinephrine and dopamine— leading to enhanced neural activity, while the potassium acts as a key electrolyte to sustain this higher functioning rate. Finally, the active ingredient in the drink, tumeric, boosts the brain’s neurotrophic factor, which is a natural growth hormone that stimulates development of new neural connections and circuitry. The result is a process which heightens your mental activity and then builds new circuitry based on this heightened frequency, enabling you to function at higher and higher rates more easily over time.

These lasting effects are sound evidence for why My Karuna’s Tumeric Coffee is being classified as a superfood and holds little in comparison with traditional coffee beverages. The demonstrable breakthrough here is that coffee can be an agent for sustained adaptive development on a physiological level, which switches the paradigm of caffeine from stimulant drug to trophic medicine.

It will be fascinating to see the next set of developments for coffee within this new framework as well as how the implementation of coffee as medicine begins to affect its customary usage and application.

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