THE GODFREY HOTEL CHICAGO  
& MICHIGAN AVENUE

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More
• Income-Producing Assets of $750,000 or More
• 99% of GreenGale readers regularly entertain at home.
• 59% of GreenGale readers plan to remodel some aspect of their home in the coming year.
• 58% more likely to have used a home decorating service. 
• 41% of GreenGale readers made some type of home improvement in the past year.
• Among the most common improvements planned are for a kitchen (30%).

Print

Michigan Avenue's lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve.  

Spreads in Michigan Avenue magazine ensure the The Godfrey Hotel Chicago message is delivered to our affluent, sophisticated and culturally-astute readers.

Edit calendar

Spring - Available February 20, 2017 (materials deadline January 16, 2017)   
Late Spring - Available April 17, 2017 (materials deadline March 14, 2017)   
Summer - Available June 16, 2017 (materials deadline May 15, 2017)   
Fall - Available August 18, 2017 (materials deadline July 12, 2017)   
Late Fall - Available October 2, 2017 (materials deadline August 29, 2017)   
Winter - Available November 22, 2017 (materials deadline October 11, 2017)  

Print Deliverables Per Market:

- 2 spreads and 4 pages for a total of 8 ad pages (spreads can run as straight The Godfrey Hotel Chicago branding advertisements or advertorials)  
- Bonus print: 2 Not to be Missed features (includes 50-words of copy and a high resolution image)

Digital 

• Our sites receive over 50,000 unique visitors a month, and generate over 120,000 pageviews. 

• We maintain a strong social presence in Chicago and around the US, with 18,000 Twitter followers, 15,000 Facebook likes, and 15,000 Instagram followers.

• We also have a strong email marketing platform, with 11,500 opt-in email addresses.

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

Digital Assets:

GreenGale will work in consultation with The Godfrey Hotel Chicago to create and promote engaging online content. The program will consist of 5 elements:

1. Dedicated email blast

The Godfrey Hotel Chicago will receive (1) one dedicated e-blasts sent to GreenGale's high-quality opt-in email subscribers. These e-blasts can be used to promote The Godfrey Hotel Chicago, in particular any specials/deals that could be afforded to GreenGale subscribers (which typically increases engagement). Dedicated e-blasts can be activated at any point during the campaign duration. All dedicated e-blasts will receive full analytics tracking, and can have up to 5 subject lines be A/B tested to maximize impressions. 

2. Sponsored Content

Michigan Avenue will produce custom content relating to The Godfrey Hotel Chicago. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to): 

- IO Godfrey: Look Inside One of Chicago's Best Rooftop Bars 
- Why Your Next Stay in Chicago Should Be at the Godfrey Hotel 
- 10 Best Rooftop Bars in Chicago (with IO Godfrey Inclusion) 

All content will be wrapped with The Godfrey Hotel Chicago display ads, and will contain a custom call to action linking to the The Godfrey Hotel Chicago website. GreenGale will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers. 

3. Social Media Promotion

GreenGale will promote The Godfrey Hotel Chicago to our engaged followers via our social media channels. Content can be determined after consultation between The Godfrey Hotel Chicago & GreenGale content editors.

4. Monthly e-Newsletter Promotion

GreenGale will promote The Godfrey Hotel Chicago via our monthly e-newsletters. Content can be determined after consultation between The Godfrey Hotel Chicago & GreenGale content editors, but can mirror what is used in the dedicated email blast. Alternatively, content can be promoting the online sponsored content. 

5. ROS Advertising

GreenGale will provide The Godfrey Hotel Chicago traditional display ad advertising, at 33% SOV. 

Online Deliverables Per Market:

- 2 dedicated email blasts, to be activated at any time during the program duration  
- 4 sponsored content pieces, each running for 1 week and receiving prime placement in the michiganavemag.com homepage rotator.
- 2 spots in monthly newsletter 
- 4 sponsored Instagram posts  
- 4 sponsored Twitter posts 
- 4 sponsored Facebook posts 
- 1 months ROS advertising at 33% SOV  

Event Activation**

EXCLUSIVE ACCESS. POWERFUL PRESS COVERAGE. HIGH VISIBILITY.

**PICK TWO OF ANY OF THE THREE EVENTS BELOW**

The Godfrey Hotel Chicago has the opportunity to be a part of high profile events in select markets during 2017, to amplify the brand message and connect with our audience of potential qualified leads; additionally, invites will be provided to select events to entertain your top clients. 

Cover Celebration

Michigan Avenue magazine is Chicago’s premier luxury lifestyle publication chronicling the renowned people, culture, politics and parties that celebrate Chicago as a world-class city in a glossy, oversized format. Michigan Avenue delivers sophisticated content from an insider’s point of view.

Throughout the year, Michigan Avenue will bring aspects of the magazine’s editorial pages to life with a celebration hosted by the talent gracing its cover. Past cover stars include: Harrison Ford, Cindy Crawford, Jennifer Hudson, Sophia Bush, Chicago Blackhawks Jonathan Toews & Patrick Kane, and other nationally recognizable luminaries. The red-carpet event will be held at one of Chicago’s top venues and will feature entertainment, specialty cocktails and light bites.

EVENT DETAILS
Timing: TBD 2017
Venue: The Godfrey
Content: Celebrity
Guests: 150-300 (Pending venue confirmation)

Event Activation: Super Chefs

Michigan Avenue magazine will cook up a night of Chicago’s most creative cuisine at its 6th annual Super Chefs event. Located at an upscale Chicago venue, the event will draw Chicago’s high-profile chefs for an epicurean evening to compete for the title of Super Chef 2017.

During the event, the chefs will indulge 350 of our city’s posh palates including movers and shakers, VIP socialites, executives and media with live demonstrations and tastings of their most delectable dishes.

The event will provide the perfect opportunity to showcase The Godfrey to an influential audience of Chicago’s opinion leaders, early adopters, and trendsetters.

EVENT DETAILS
Date: TBD in 2017
Guests: 350
Venue: The Godfrey

Event Activation: List Event

Inside each edition, Michigan Avenue magazine pays homage to the top influencers shaping Chicago with a monthly in-book feature titled, “The List.” These individuals are celebrated with an event hosted by Michigan Avenue magazine’s President and Editor, drawing an array of key influencers, VIPs, and top clients of the magazine.

“The List” includes a variety of people including accomplished local chefs, actors/actresses, musicians, trendsetters and more within Chicago and beyond. This event will highlight the honorees of Michigan Avenue’s highly coveted title of “The List” and will include other influential guests from Michigan Avenue’s client base. 

EVENT DETAILS
Date: TBD in 2017
Guests: 125-150
Venue: The Godfrey