Michigan Avenue will partner with Optima Signature via a fully integrated campaign, that will increase brand awareness by exposing Michigan Avenue's
readers, online viewers and event guests to the brand's ultra-luxe property, Optima Signature, as well as reinforce top-of-mind knowledge of Optima Signature as the premier
purveyor of sophisticated living.
Optima Signature will receive:
High-impact advertisements in Michigan Avenue magazine ensure the Optima brand message is delivered to our affluent, sophisticated and culturally-astute readers
Original custom content program showcasing Optima Signature to our engaged online audience, cross-promoted to a robust social media following
Exclusive event experiences will connect Optima Signature to Michigan Avenue's network of upscale influencers as an innovative leader in the field of urban living
Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Michigan Avenue is guaranteed to reach the sophisticated and affluent audience.
Michigan Avenue magazine's lifestyle publication connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely
fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the
Paging in Michigan Avenue ensures the Optima Signature message is delivered to our affluent, sophisticated and culturally-astute readers.
Summer - Available April 17, 2017 (materials deadline May 15, 2017)
Fall - Available June 16, 2017 (materials deadline July 12, 2017)
Late Fall - Available August 18, 2017 (materials deadline August 29, 2017)
Print Deliverables Per Market:
Please see pricing tiers below.
Michigan Avenue will work in consultation with Optima to create and promote engaging online content. The program will consist of the following elements:
Optima will receive dedicated e-blasts sent to Michigan Avenue's high-quality opt-in email subscribers. These e-blasts can be used to promote Optima Signature, in particular any specials/deals that could be afforded to Michigan Avenue subscribers (which typically increases engagement). Dedicated e-blasts can be activated at any point during the campaign duration. All dedicated e-blasts will receive full analytics tracking, and can have up to 5 subject lines be A/B tested to maximize impressions.
Michigan Avenue will produce custom content relating to Optima. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to):
Content can also be video content, as provided Optima.
All content will be wrapped with Optima display ads, and will contain a custom call to action linking to the Optima Signature website. Furthermore, Optima will receive a custom landing page that contains all content from the partnership, as well as any extra digital elements such as videos. Michigan Avenue will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers.
Michigan Avenue will promote Optima to our engaged followers via our social media channels. Content can be determined after consultation between Optima & Michigan Avenue content editors.
Michigan Avenue will provide Optima traditional display ad advertising, at 33% SOV.
Deliverables contingent on investment level. Please see tiers belows.
Above: Optima Twitter post
Above: Optima sponsored content on homepage rotator, wrapped by banner ads
Above: Blog post featuring Optima sponsored content, wrapped by banner ads
EXCLUSIVE ACCESS. POWERFUL PRESS COVERAGE. HIGH VISIBILITY.
The Auxiliary Board is a non-profit organization of Chicago’s young professionals who are dedicated to raising funds for Northwestern Memorial Hospital. Since becoming affiliated with the hospital in 1987, The Auxiliary Board has committed more than $2,000,000 to enhance treatment for Northwestern Memorial’s patients and their families through a host of patient care initiatives. Optima has the opportunity to tap into ABNMH's contacts by partnering together on the Optima Signature Grand Opening event and the Auxiliary Board's signature summer event, Summer Lovin'.
Summer Lovin' is attended by over 1,000 young professionals and includes top names restaurants and sponsors. The 17th annual event will be held on Firday, July 28, 7pm-10:30pm at the Chicago History Museum. Each year, Summer Lovin' raises an everage of $100k to support an initiative at NMH. Optima will receive the following assets through it's involvement:
Total Investment to ABNMH: $7,500
Michigan Avenue magazine will invite Chicago's top influencers to discover Optima's sky-high paradise. Guests will be encouraged to wear resort wear to make this a standout event of the summer. As they arrive, our invitees will be greeted with Tiki-like cocktails and given “InstaOptima” cards to guide their tour throughout the property. Optima representatives will escort guests throughout the amendity floors, model units and other desired locations throughout the building that will showcase its spectacular views and amenities. They will also be treated to passed hors d’oeuvres and specialty themed cocktails. After the sun sets, guests will continue to enjoy the Chicago summer night with music from our DJ and twinkling lights that will illuminate the evening.
Michigan Avenue will create a unique incentive for guests to engage and utilize Optima's amendities. We will develop an Instagram challenge that will encourage guests to explore and engage the three different amendity floors. Participants of the contest, called “instaOPTIMA”, will be entered to win a variety of prizes such as dining and spa experiences in the streeterville neighborhood.
Soup To Nuts Grand Opening
- One (1) Spread in Summer Issue availiable June 16, 2017
- One (1) Spread in Fall Issue availiable August 18, 2017
- One (1) Full Page in Late Fall Issue available October 2, 2017
- Two (2) sponsored content pieces, each running for two weeks and receiving prime placement in the michiganavemag
- Custom landing page for all content from the digital program
- One (1) dedicated e-blast
- Two (2) sponsored Twitter posts
- Two (2) sponsored Facebook posts
- One (1) sponsored Instagram post
- One (1) month of Large Leaderboard advertising at 33% SOV homepage rotator
Optima Signature Grand Opening Celebration "Soup to nuts" Execution
ABNMH Partners with Optima Signature on Grand Opening Event
Optima Signature Platinum Sponsor of Summer Lovin'
Total Net Investment(150-200 guests): $59,000
Total Net Investment (350 guests): $79,000
For more information, contact:
Lee Karis: Account Executive, Michigan Avenue