LUMINAIRE CHICAGO
& MICHIGAN AVENUE

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More
• Income-Producing Assets of $750,000 or More
• 99% of GreenGale readers regularly entertain at home.
• 59% of GreenGale readers plan to remodel some aspect of their home in the coming year.
• 58% more likely to have used a home decorating service. 
• 41% of GreenGale readers made some type of home improvement in the past year.
• Among the most common improvements planned are for a kitchen (30%).

Print

Michigan Avenue's lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve.  

Spreads in Michigan Avenue magazine ensure the Luminaire Chicago message is delivered to our affluent, sophisticated and culturally-astute readers.

Print Deliverables:

- 2 Spreads (Spring, Fall)  
- 4 Full Pages (Late Spring, Summer, Late Fall, Winter)
- Bonus print: 2 Not to be Missed features (includes 50-words of copy and a high resolution image)

Edit calendar

Spring - Available February 20, 2017 (materials deadline January 16, 2017)   
Late Spring - Available April 17, 2017 (materials deadline March 14, 2017)   
Summer - Available June 16, 2017 (materials deadline May 15, 2017)   
Fall - Available August 18, 2017 (materials deadline July 12, 2017)   
Late Fall - Available October 2, 2017 (materials deadline August 29, 2017)   
Winter - Available November 22, 2017 (materials deadline October 11, 2017)   

Digital 

• Our sites receive over 50,000 unique visitors a month, and generate over 120,000 pageviews. 

• We maintain a strong social presence in Chicago and around the US, with 18,000 Twitter followers, 15,000 Facebook likes, and 15,000 Instagram followers.

• We also have a strong email marketing platform, with 11,500 opt-in email addresses.

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

Digital Assets:

GreenGale will work in consultation with Luminaire Chicago to create and promote engaging online content. The program will consist of 5 elements:

1. Dedicated email blast

Luminaire Chicago will receive dedicated e-blasts sent to GreenGale's high-quality opt-in email subscribers. These e-blasts can be used to promote Luminaire Chicago, in particular any specials/deals that could be afforded to GreenGale subscribers (which typically increases engagement). Dedicated e-blasts can be activated at any point during the campaign duration. All dedicated e-blasts will receive full analytics tracking, and can have up to 5 subject lines be A/B tested to maximize impressions. 

2. Sponsored Content

Michigan Avenue will produce custom content relating to Luminaire Chicago. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to): 

- "8 Design Trends Trending For Spring" 
- "5 Pieces of Furniture Every Person Needs" 
- "How To Decorate Your Home For The New Year" 

All content will be wrapped with Luminaire Chicago display ads, and will contain a custom call to action linking to the Luminaire Chicago website. GreenGale will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers. 

3. Social Media Promotion

GreenGale will promote Luminaire Chicago to our engaged followers via our social media channels. Content can be determined after consultation between Luminaire Chicago & GreenGale content editors.

4. Monthly e-Newsletter Promotion

GreenGale will promote Luminaire Chicago via our monthly e-newsletters. Content can be determined after consultation between Luminaire Chicago & GreenGale content editors, but can mirror what is used in the dedicated email blast. Alternatively, content can be promoting the online sponsored content. 

5. ROS Advertising

GreenGale will provide Luminaire Chicago traditional display ad advertising, at 33% SOV. 

Online Deliverables Per Market:

- 1 dedicated email blasts, to be activated at any time during the program duration  
- 4 sponsored content pieces, each running for 2 weeks and receiving prime placement in the michiganavemag.com homepage rotator.
- 2 spots in monthly newsletter 
- 4 sponsored Instagram posts  
- 4 sponsored Twitter posts 
- 4 sponsored Facebook posts 
- 2 months ROS advertising at 33% SOV  

Event Activation

EXCLUSIVE ACCESS. POWERFUL PRESS COVERAGE. HIGH VISIBILITY.

Luminaire Chicago has the opportunity to be a part of high profile events in select markets during 2017, to amplify the brand message and connect with our audience of potential qualified leads; additionally, invites will be provided to select events to entertain your top clients.

• Sponsorship of Cover party W/ Celebrity Chicago Cub's Joe Madden
• Opportunity for on site activation, create the "Luminaire Lounge" showing off products and capabilities
• Hosted by Chicago Cut/Ocean Cut (pending talent/venue availability) 
• Luminaire logo on the invite
• Luminaire logo on the step and repeat
• Mention of Luminaire in pre and post event press release
• Luminaire mentioned by our publisher in opening remarks
• Photo opportunity with Joe Madden
• Post event coverage in book mentioning Luminaire 
• Photos and coverage displayed on MichiganAveMag.com
• Tickets to the cover celebration
• Photographer on site documenting the event
• Social Media during and/or after the event tagging Luminaire
• Logo inclusion on thank you email to event guests following the event