Modern Luxury connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant.
AirChicago has the opportunity to own a custom online campaign on the Michigan Avenue website featuring strategic and targeted digital assets. The program will serve to generate awareness around AirChicago among our engaged online audience, while simultaneously driving traffic to the brand's website and generating high quality leads.
Modern Luxury will work in consultation with AirChicago to create and promote engaging online content. The program will run for 2 months and will consist of the following:
Modern Luxury will produce custom content relating to AirChicago. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and
objectives. Possible topics could include (but are not limited to):
- What It's Like To Fly Private From Chicago To NYC
- Why Flying Private Is Becoming More Affordable
Each content piece will include a custom call to action to drive readers to the AirChicago website.
Modern Luxury will provide ROS advertising to AirChicago, utilizing 970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial (with 468x60 and 320x50 mobile versions).
Ad units will run across each channel of the Michigan Avenue website and can incorporate rich media. All units will be hyperlinked to the AirChicago website to drive traffic.
AirChicago will receive dedicated e-blasts sent to Michigan Avenue's magazine's high-quality opt-in email subscribers. Our lists are verified by Claritas to have 20% of subscribers with incomes >$1MM. All dedicated e-blasts have optional a/b subject line testing, as well as unique send times per individual suscriber (based upon time of day that subscriber is most likely to open email) to ensure maximum open rates.
Each month, Michigan Avenue deploys an editorial email newsletter with timely and relevant content for the market. AirChicago will receive a promotional edit piece in the October and November newsletters. Promo edit can promote select sponsored content pieces or general brand awareness for AirChicago.
Michigan Avenue will promote AirChicago's sponsored content pieces to our engaged followers via our dedicated Facebook, Instagram and Twitter social media channels.
Luxury Mail will place your brand in front of a highly targeted group of prospective clientele driving brand awareness and sales. With access to more than 95 million emails across the U.S., Luxury Mail offers an invaluable audience extension that will provide new data outside of your current subscriber list. This program allows AirChicago to choose their ideal target audience with our advanced geographic and demographic filtering technology, then use a unified email, social media and website campaign to advertise. Luxury Mail then provides AirChicago with leads generated through the campaign.
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Tier 1
- 2 sponsored posts receiving prime placement in the homepage rotator
- 4 social posts
Total comittment: $3,000
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Tier 2
- 2 month ROS advertising at 33% SOV (970x90 large leaderboard, 300x250
medium rectangle, 300x600 half page, and 728x90 interstitial)
- 2 sponsored posts receiving prime placement in the homepage rotator
- 1 dedicated eBlast
- 1 eNewsletter placement
- 4 social posts
Total comittment: $10,000
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Tier 3
- 2 month ROS advertising at 33% SOV (970x90 large leaderboard, 300x250
medium rectangle, 300x600 half page, and 728x90 interstitial)
- 2 sponsored posts receiving prime placement in the homepage rotator
- 1 dedicated eBlast
- 1 eNewsletter placement
- 4 social posts
- Placement in Luxury Drive (250,000 recipients)
Total comittment: $22,500
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Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Modern Luxury is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.
• Annual Household Income of $200,000 or More
• Income-Producing Assets of $750,000 or More
• Our sites receive over 45,000 unique visitors a month, and generate over 95,000 pageviews.
• We maintain a strong social presence in Chicago and around the US, with 19,300 Twitter followers, 17,000 Facebook likes, and 19,500 Instagram followers.
• We also have a strong email marketing platform, with 11,200 opt-in email addresses.
• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile.
