900 North Michigan Shops & Michigan Avenue partner to promote the final 6 winners of 900 North Michigan Shops' "I Am Chicago" campaign.
MichiganAveMag.com will create profile pieces on the first 2-3 finalists that are rolled out as part of phase one of the 900 North Michigan Shops "I Am Chicago" campaign. The profile pieces wil include video (provided by 900 North Michigan Shops), as well as Q&A's. The questions will be tailored towards each winners' interests, and also include questions that relate to 900 North Michigan Shops. Profile pieces will be given preference in the homepage rotator on MichiganAveMag.com, as well as on a custom landing page.
Content will launch on MichiganAveMag.com to coincide with the introduction of the first few finalists of 900 North Michigan Shops' "I am Chicago" campaign.
Michigan Avenue will push all content through its robust social media platforms including Twitter, Facebook, and Instagram, dedicated e-blasts, as well as traditional ad units on MichiganAveMag.com.
With the inclusion of:
• ROS on MichiganAveMag.com
• Social Media
• E-Newsletters
• Dedicated e-blasts
The program will deliver approximately 565,000 impressions.
Michigan Avenue will create all materials for the web profiles (with the exception of the web videos) and digital creative to promote the series.
Michigan Avenue will also dedicate all digital assets to promoting this project including:
1. Leaderboards and medium rectangles on home page and blog posts.
2. Dedicated blasts promoting 900 North Michigan Shops initiative
3. Promotion through social media channels
Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.
• Annual Household Income of $200,000 or More
• Income-Producing Assets of $750,000 or More
• Our sites receive over 50,000 unique visitors a month, and generate over 95,000 pageviews.
• We maintain a strong social presence in Chicago and around the US, with 18,000 Twitter followers, 15,000 Facebook likes, and 11,000 Instagram followers.
• We also have a strong email marketing platform, with 16,000 opt-in email addresses.
• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile.
